Beer. It’s Complicated.
Having neatly divided the beer industry into two customer segments (beer drinkers and beer connoisseurs), I fear my model is eroding, based on recent observations. A business strategist might wonder where the Ontario beer industry is going. First, I’m going to tackle product changes. Recent changes: Single serving size is heading upwards. The ~500ml portion, aka tall cans, which bear… Read More »Beer. It’s Complicated.