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beer industry Ontario

Maybe Beer isn’t so Complicated.

Having neatly divided the beer industry into two customer segments (beer drinkers and beer connoisseurs), my model has eroded. The more I think (or maybe drink), it seems like this model may be too simplistic for the current situation. The last post contemplated the way the beer product is changing. This included: Now I’m trying to get my head around… Read More »Maybe Beer isn’t so Complicated.

Beer. It’s Complicated.

Having neatly divided the beer industry into two customer segments (beer drinkers and beer connoisseurs), I fear my model is eroding, based on recent observations. A business strategist might wonder where the Ontario beer industry is going. First, I’m going to tackle product changes. Recent changes: Single serving size is heading upwards. The ~500ml portion, aka tall cans, which bear… Read More »Beer. It’s Complicated.