Haptics. Or, Things We Don’t Know We Need Yet.

I just got an iPhone 7. Pretty impressed. It’s like a purring kitten in the palm of my hand. From what I read, I’m not the only one liking the haptics, or physical buzzing and shaking it performs with routine actions, like scrolling through menus or changing settings. A pleasant surprise.

 

Got me thinking about all the technology that’s crazy-sounding when it’s introduced and broadly embraced some time later. Here’s a few examples that popped into my head:

  • an electronic replacement for the yellow pages. And encyclopedias. And maps. Used to be if you needed to find something you got a big book and looked it up. Now we google.
  • one device that holds a thousand or more books in less space then a paperback.
  • the ability to instantly share everything we are doing with literally everyone in the world, via text, photo, or video. (I suspect hologram and virtual attendance are coming.)
  • the ability to pass judgement on all that everyone in the world shares. (Can you imagine a world without ‘like’ buttons?)
  • getting your DNA sequenced, because you can.

I tell my students that a successful business model satisfies an unmet need. Therefore, every new thing that’s adopted into everyday lives satisfies a need in a novel way. Often it’s convenience (electronic yellow pages and electronic reader), or being social (social media), or a quest for knowledge (DNA sequencing).

Another perspective: this article suggests that technology developers, in particular phone, app and social media developers, introduce new features that try to take advantage of users. Through manipulating basic emotions such as anxiety and loneliness, people may be addicted to their communication devices. We feed on the responses to our posts, mainlining the likes, sharing, and other general good vibes. There’s even science that suggests notification systems elicit a basic stress response if not answered.

I get it. The tone of a text message literally makes me jump. I have to assume it’s a survival reaction to new information in my environment: my instincts insist I assess it for fear it will devour me if I don’t. (Because test messages have been know to do that.) Funny thing is, I don’t recall such an urgent reaction to a ringing phone back in the day of landlines. Without caller I.D. or voicemail, if a call was missed, you had no idea who was calling about what. We managed to continue living, assuming if it was important, they’d call back.

Have we been conditioned to over-react to our electronic notifications?

A stated business goal for many device or app developers is improved user experience. This could be code for holding your attention longer. Considering that many social media sites make money from advertising, and the fee to advertisers is higher the more eyeballs are on the site, there is some logic to why companies want users to spend more time on their sites. How does increased convenience, which presumably relates to less time spend doing something, fit into this scheme.

Back to my iPhone. Some of the rationale1 for the haptics is to simulate the feel of pushing a button (electronic buttons1 have reacted that way since forever, so pushing buttons must be very important to people2). Eliminating push buttons is good for manufacturers because it makes for fewer moving parts, allowing a more reliable device as moving parts are harder to fix with a software update. The haptics made the earphone jack go away (space thing), which has the benefit of allowing less dust into the guts of the phone. The haptic functionality is open to third party developers who can dream up as many different uses for a wiggly phone as their imagination will allow – so there’s all kinds of new needs we don’t know we have to be satisfied.

When my shiny new phone first purred in my hand, I thought of artificial intelligence. Could this be some far-sighted approach to prepare us to accept machines as interacting members of the household, or society?

In this description of Apple’s haptic technology we learn that the devices are engineered to deliver signals to our fingers by sending misleading messages that mimic the push of a button. The technology uses knowledge of how our brains interpret forces directed onto our fingertips to simulate the button-pushing-feel. This is revolutionary. The visual and tactile are together, like they are in the real world, which makes what happens on my phone more real that ever before. Another reason not to put it down.

Haptics are currently used to give a more life-like experience to video games and to training simulation where touching a real thing is less than desirable, such as medical procedures and handling of dangerous substances3. I’m curious to find out what far flung way haptics will be a vital part of everyday life 10 years from now.

I’m so excited about this new technology, I’ve glossed over where I started with this post. Why do developers introduce new products and features that we don’t know we need or want, but can’t live without a little while later: A sinister plot to take advantage of our primordial urges and to get us to buy more stuff? Or visionary anticipation of the benefits of new technology?

Maybe I’ll ask Siri.

———-

1 Tapping a button, whether on a touch screen or through a cursor delivered click, makes the button do a flashy thing, which simulates a push of the button. Other surrogate reactions are noises.

2 The desire to push buttons stumps me from an evolutionary perspective. I’ve seen explanations related to curiosity and being in control, and testing rules but am not satisfied.

3 For example, when learning to handle radioactive waste or do open heart surgery.

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No More Them.

I don’t like Them.

“It’s a time for choosing sides,” a wise person said to me recently. Not for staying neutral but for taking action. I agree. I’m going to get rid of Them.

How do I plan to remove Them from society, silence their voices and abolish their very existence? Non-violently. My goal is to exterminate the concept of Them.

Them are the Others. Could be Them are big business. Bad government. Men. Women. The Management. Some other group identified culturally, spiritually, by physical features, or an attitude or life choices or just about anything, like having big dogs, a certain model of car or coat.

Them are a group we build an imaginary fence around to distinguish them from Us. Them are often unsavoury because they have an agenda that’s different from ours, hard to understand, out of our control, oppressive, and we feel powerless to act against it. What’s not to fear and loathe?

That is definitely the Them I want to eliminate. No one needs Them.

We all have our ‘Them’s – groups we don’t understand who say or do things we disagree with. It is human nature to seek out those we connect with easily. Those who are Us. How do we get rid of our Thems?

The trick is to accept there is no Them. They are a group of people, like Us, but the differences stand out, rather than the similarities. Probably to both them and us. The fundamental premise for eradicating Them is that people are mostly the same. The key is seeing them as individuals that you have something in common with. Maybe it’s raising young children, an illness, a fear of flying, or love of Renaissance paintings. We’re all connected somehow.

How to see the connection?

This is a triskele, a symbol used by various cultures and groups over thousands of years. This version is celtic and said to represent unity of three disparate things: land, sea, and sky. As different and incompatible as these elements are, together they create the richness of the earth, flowers and trees and food for all of us.

For me, the triskele reflects what I do, bringing together groups or individuals that suspect they are different from each other but need each other. In my professional life, I’ve united investment bankers and scientists,1 academics and administrators, lawyers and inventors, investors and entrepreneurs, capitalists and socialists, scientists and the general public.

You’ll notice these are groups of two. But the triskele has three arms. What does the third arm represent? Someone who understands both sides of the situation and can explain it to the others in terms that make sense to them. There’s no Them when you realize what you share with the other people.

Any two people, or groups of people, regardless of how they want to group themselves, can find common ground if they understand each other’s motives and interests. This doesn’t mean everyone needs to agree on everything, or buy into all that everyone else thinks. If our lives intersect, there’s a way we can work together. The third arm, the connection, is key.

Join me. Help stomp out Them. Be a connector for two groups to understand each other. Make it personal. It won’t always end happily ever after, some times there will be agreement to disagree. But understanding where people are coming from is different from disliking a faceless group with incomprehensible ideas2.

If we’re all connected, there’s no Them.

I’ve chosen a side. I choose to side with Everyone. I’m living for the fundamental interconnectedness of Us.

—–

1 A simplified, hypothetical example: when the investment bankers see that an abstract invention, like say an internal combustion engine, has value because it can create a whole new, oat-free means of transportation that people will love for the convenience, scientists love it because their invention is useful, appreciated, and makes them some money so they can go on inventing new things, like self-driving cars.

2  Sort of like the difference between disagreeing with your sister over home schooling vs. disliking government policy on grade 3 curriculum. While you probably understand your sister, They definitely make the rules about public schools. But there are people who have made and institute the rules, people who are trying to deliver an educational system that balances costs, modern theories of education, keeping their jobs, and get the best for everyone’s kids. Disagree with the outcome if you must, not the people who are involved.

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Legal Persons.

Sounds awkward.
Is awkward, potentially.
The European parliament is apparently considering declaring robots with AI legal persons1.
Thinking my way around this.

Corporations were declared legal persons generations ago.
According to Wikipedia, in 1886.
Yet we still have problems with the concept.
Making the engines of capitalism into legal persons may be the root of the ‘them’ in us.

The documentary, The Corporation, suggests that the difference between corporate ‘legal persons’ and the rest of us is that corporations have no moral or ethical conscious. They have rights but fewer obligations. To me, this ought to be yin and yang. If you have the right to something (like say a drivers license), you have the obligation to control it (and drive carefully).

As most things do, the state of being a corporation started innocently enough. A bunch of individuals got together and directed their interests (social, financial and/or personal) to a joint cause. When the cause got big enough, it took on a life (not a casual use of the word) of its own. It needed to be a separate entity, legally as well as autonomously. Since a collective decided what it would do, no one person was responsible, but the entity needed to be liable for its actions.

Controversy has arisen with modern corporations. Some have polluted our environment. Others taken advantage of people in developing nations for cheap labour. More recently, corporate support of political agendas2 calls into question the justice of a powerful, but unemotional entity, influencing human activities. The profit agenda of corporations is seen as their over-riding motivation, devoid of compassion.

Starting to sound scarily like artificial intelligence? Powerful. Devoid of human emotion. Mission driven.

Before we go there, consider another aspect of legal personhood. Various governments have recently declared various animals as legal persons3. Making animals legal persons protects them from acts of violence and neglect. Previously, because animals were considered possessions, they could be treated in any way their owner saw fit. Our modern sensibilities want more humane treatment, so animals have become legal persons in some countries. This allows third parties to step in and defend them, if necessary.

And let’s not forget that there were times in history when various people didn’t have the same status as others. Not so long ago women were ‘allowed’ to own property and vote (rights of ‘personhood’). Throughout human history, various groups have been ‘freed’ from slavery by other groups (from Roman times to more recently), granting the freed rights of personhood.

Granting basic rights like protection from harm and freedom to chose to those who are deserving is a good thing. But dodging responsibility in the name of adhering to a mission like maximizing profits doesn’t seem right.

What of the personhood of AI’s? Will it protect them from harm or allow them to game the system?

The arguments before European parliament to declare AI’s legal persons are motivated by giving them responsibility. No one holds the wind responsible for felling a tree and crushing a car. We call that a natural disaster. However, if an AI miscalculates GPS coordinates and sends a lifesaving package to the wrong province, we do want to hold someone responsible, whether it’s the programmers, owners or contractors of the AI. This was part of the original philosophy of making corporations legal persons. If the outcome of their actions required someone taking responsibility, it should be the collective that directs the thing.

Back to AI. Yes, we want some kind of accountability for what AI’s can do. After all, we don’t expect a herd of random robots running around without reason. Someone will deploy them and give them an assignment. And if that assignment runs amok and does some kind of damage, whoever sent the AIs should be responsible, even if it’s a corporate legal person.

Do AI’s need protection? I can imagine a day, a few decades from now, when people will feel protective about some AI’s and concerned when other AI’s are not treated well. Maybe the AI’s are left out in the rain, or aren’t consulted about best practices in machine lubrication.

Many people fear AI’s. They see a day when the power of the AI could subvert us or turn off our life support for good, because we are purposeless. They might have the right to do so if they are legal persons. And decided we were less than legal persons.

I have great faith in humans to manage our creations and ensure our survival, but also to treat those around us properly. Sometimes, it takes a while to figure out what that is. Ask a woman or a minority group. We can be slow arriving at justice. Maybe an AI could help us with that.

1 Reported in this CBC article.

2 http://www.npr.org/2014/07/28/335288388/when-did-companies-become-people-excavating-the-legal-evolution

3 For a completely less than comprehensive look, here‘s a blog post I did.

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Oh, to be an expert. Or not to be an expert.

I went to a talk about marketing1, heard a great story about business strategy2, and learned about The Trouble with Experts, a documentary3  that examines the current ‘Expert’ phenomena. As a big fan of the fundamental interconnectedness of things, the talk inspired me to ramble around the topic of experts while mixing in business strategy and other things.

We’re steeped in information: long posts, short posts, vlogs, interviews, testimonials, opinions – individual, journalistic, shared and trending-, spewing forth every second of every day and night. To add to the confusion, ironically by trying to clarify it, is a preponderance expert opinion about every news story. How does one get membership in this exclusive expert club, garnering the right to earning big bucks just by expressing an opinion?

I’d like to disagree and then agree with The Trouble with Experts on its analysis of various expert groups, including wine tasters, economists, and management consultants.

As told in The Trouble with Experts, studies have been done to test the ability of the wine tasters to distinguish disguised wines and economists to predict the economic future. The wine experts weren’t able to tell expensive from cheap wine when the bottles were switched, and the predictions of economists weren’t often right. In my opinion, although soundly executed, the studies didn’t do justice to the professionals. Wine tasters likely know many things about wine. Like most of us, they are human, and swayed by their expectations, in this case created by the label of a renowned vineyard on the bottle. Economists are trained to analyze and recognize economic trends, patterns that have occurred historically, which we all know are no guarantee of future performance.

The next group the documentary took to task was management consultants, which hit close enough to my home to make me uncomfortable. An interviewee suggested there is no data to suggest business strategists make good recommendations. Funny thing about business strategy: it often boils down to a simple recommendation (for example, produce original media content, or expand into a European market rather than a US one), which sounds like someone came up it in a moment’s thought.

Choosing a strategic direction is a prediction of sorts, but a prediction based on many facts, such as the economic environment, fluctuations in consumer demand, technological advances and competitive landscape. These are all real, quantifiable, and of critical importance for managing any business.

The presentation that inspired this post reminded me how real business strategy is, with a real life example: Most drug stores sold cigarettes a few decades ago, until legislation put a stop to it. That presented a certain large drug store chain with the challenge of deciding which of its remaining products to enhance to serve a regular stream of customers that weren’t looking to get their prescriptions filled. The solution, to highlight cosmetics, was genius. Understanding the full impact of taking away tobacco sales on the drugstore’s business required expertise. The focus on cosmetics was never guaranteed to work. But it apparently has. The expert who suggested it is a hero even though it was a prediction. But a prediction based on analysis of industry characteristics, consumer demand, what the competition offers, combined with knowing what the organization could do.

What’s realistic to expect of an expert? Very few humans can predict the future, regardless of their area of expertise. Those trained in a field will recognize patterns, flavours, or trends sooner than the general public, and are able to understand and explain events in their field. However, experts are often asked to gaze into the hazy future and conjure the outcome of current events.

Most of us who claim expertise do so because we understand an area through decades of work and study. Voicing an opinion about something, like the effectiveness of vaccines or the function of air filtration systems, does not require expertise. However, explaining how infectious disease is limited by vaccination or the parameters that govern air flow and particulate removal, does. Reading controlled studies about vaccine trials or the physics of airflow through ducts doesn’t provide a license to predict the future, but does provide a unique grasp on the subject matter.

The Trouble with Experts ends by exploring the most curious aspect of the Expert phenomena: training to become an expert. Modern experts can be created by a perverse version of natural selection. Popular media promotes the most personable, show-worthy individual to speak on a subject. Becoming this sort of expert requires only passion, poise and an unshakable attitude that you are right, about something, like life on Venus, the nutritional value of donuts, or the horse that will win the Kentucky Derby.

This is what we’ve come to. He or she who shouts loudest, with greatest emotion, is right. They may have a deep understanding of their field, or they many not. That isn’t the criteria. It’s sounding credible.

Let’s put the expert back in expertise. Being an expert means a person understands, not that they can predict the future. We’re all entitled to our opinions. The critical thing is to differentiate between expertise and opinion. All of us, listeners and pontificators alike, can make it better. It’s about promoting the truth. Not trending.

And on that note, here are a few sites where I’m experting:

1. As reviewer of business pitches for OCE and Ministry of Economic Development and Growth’s young entrepreneurs

2. As a mentor for entrepreneurs at The Community Innovation Lab

3. As an entrepreneur, in the Core21 community of entrepreneurs (in the video)

1This was part of a new series, called UP! Practical Sales Talks, from the BACD , aimed at inspiring local business people to do better business. If you’re in the neighbourhood, I’d highly recommend it.

2The presentation I attended, from Shawn Palmer, Director of Sales and Marketing, Classic Gourmet Coffee, hit most topics I teach in my business strategy cases, serving as a brilliant reminder of how real business strategy is. More about this later in the post.

3I want to call it a docu-pinion, to reflect a piece with the documentary style of investigative journalism and a conclusion that might be found in an opinion piece. I’m probably insulting someone here, but I think the point of the piece was the question of how experts are defined, which if applied to the documentary, could mean that many of the interviewees in the piece who provided their expertise could be questioned, and therefore the commentary provided was, at best, opinion. I’m slightly dizzy thinking about it.

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Software Updates: A User’s Perspective

It time for another humorous, if somewhat pointed, look at modern technology, specifically software updates and the (mixed) messages that come with them.

Take for example:

This software update will fix a few security issues.

What it seems to mean:

  • The update will break all my preset passwords, requiring re-input into ‘settings’.

But, I don’t know all my preset passwords. Either I dig into that secure location where I keep the paper record of the passwords (although I’d don’t have such a thing because it’s a giant security risk), or request password resets, which requires changing the same password on six other devices. Where I can’t remember how to find the setting because…

We’re changed our look.

What it seems to mean:

  • Everything on the website/app looks completely unfamiliar. I’m disoriented.
  • If the background was white, now it’s navy blue. The rounded font now is square. The logo is different so I’m not even sure if I have an account, which doesn’t matter because the last security patch erased my password.
  • I can’t finding things by their location on the screen, because that’s changed too. The menu has moved from the right sidebar to three lines disguised as a decorative doodad at the top of the page.
  • The marketing team must have decided to rename all the critical functions, so looking for functions by name is pointless.
  • Shutting down is impossible? The capability has been removed. Who’d want to stop using this brilliant software, anyway?
  • There’s new functionality, preset to the most intrusive level, so that I suddenly have strange icons clogging my screen when I’m trying to call a critically important client with information they wanted five minutes ago.

All this because…

The software (operating system, word processing, presentation software) is licensed to you free of charge.

What it seems to mean:

  • The software developer is in command but assures me I’m a valuable customer.
  • I’m inundated with ‘update your software’ messages. A screen pops up while I’m in the middle of doing something I’ve chosen to, like email my ailing mother, text my member of parliament about internet privacy concerns, or read my son’s report card.

All I have to do to use my free software, on my device, is continually dismiss messages from the software developer. I don’t update because I’m afraid I’ll need a bunch of time to reload my passwords and figure out where all the options are …see above.

Don’t get me wrong, I’m glad software is updated all the time, otherwise we might be stuck with that annoying paperclip of advice, have our identities stolen, or be able to brew a pot of tea between page loads. Ever advancing software functionality has changed everything over the years in wonderful ways. Embedded video. Autofilled fields. Hyperlinks to automatically put events in your calendar or phone the new restaurant that delivers to your house at the touch of a screen.

Why am I complaining? Humans hate change. C’mon, even those of us who are addicted to change actually hate change if it messes with our routines. Routines make life simple. I don’t want to have to think about where to find the menu on my favourite website because I have better things to do. Like vote on a new logo for my favourite coffee shop.

It’s like old slippers: comfy, cosy, threadbare, faded with a sole that flops around, half unglued. If anyone has the nerve to replace them with a sleek new pair, complete with ultra comfortable memory foam insoles, I’m not happy. Not because the new slippers aren’t nice, have additional features and the old ones were about to disintegrate, but because my brain has to adjust.

Perhaps the answer is software updates so frequent and subtle that we never consciously notice the continuous, small changes. On that point, what did I notice, just yesterday, but a certain browser advertising its features, including continuous updates. If the approach to updates is a marketing point, I’m not the only one who finds the current, prevalent process aggravating.

That’s the miracle of software: if you don’t like the way something works, give it a few months and it will likely change. The update is coming.

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Abandoning Science Fiction. Embracing Science Fiction.

Traditionally, science fiction imagined the impacts of emerging technology decades and centuries into the future, suggesting fanciful, outrageous possibilities. These were generally ignored as figments of, well, science fiction.

No more. Lots of people are paying attention to science fiction. We can’t dismiss the potential of technology as surreal anymore. It’s real, as real as your online medical history, or app-controlled crockpot.

Science fiction has snuck into, and taken a starring role in, mainstream entertainment: Starwars, Game of Thrones, Dr. Who, and countless other movies and TV shows. Best books of 2016 include science fiction and fantasy titles. While some might debate the purity of this popular scifi, a heightened awareness of technology permeates popular culture, perhaps as a collective intuition of the urgency to understand what’s coming.

In classic titles like 1984 (information technology), Brave New World (human engineering), and Blade Runner (artificial intelligence), science fiction explored the frontiers of advancing technology. The time has past for the implications of emerging technologies be left to the philosophers in their ivory towers or visionaries in their chrome think tanks. Jaw-dropping new technology barrels towards us like a runaway locomotive, and threatens to overwhelm us like deer in the headlights.

My mission is to make science and technology accessible. In 2004, I took up writing scifi to help people understand science, both how it worked and its potential outcomes. By mid 2015, it seemed to me the field of scifi had undergone a tectonic shift. Currently popular stories seems less to hypothesize the impacts and ethics of emerging technologies than to explore human nature. All good, but not my fundamental driving force.

I took another path, focused on another passion – using business strategy to turn scientific developments into useful products for people1. Ironically, this is now a better place to achieve my goal to bring science to people. We are poised on the edge of many technological advances with the potential to change life as we know it, probably sometime next week, or year. Definitely now-ish.

At one of my recent business meetings, the light, closing banter considered whether bitcoin would become a solid currency. Bitcoin, or entirely digital currency, is an attractive concept, as a global, non-political, apparently secure2 and completely portable form of money. Many commentators expect it to disrupt banking as we know it. Not science fiction. Business.

I credit the book (from the business section of the bookstore) ‘Industries of the Future’ by Alec Ross3 with coalescing my thoughts about science fiction. In this book, the list of emerging technologies was no surprise and included self driving cars, the Internet of Things, big data and the associated privacy or lack thereof, genetic profiles, and cyberwarfare. Ross’ genius is coupling the astonishing capability of the technology with current uses and impacts.

Technology is becoming mainstream faster than it can become science fiction.

Today you can place your order as you walk towards your favourite coffee shop, pay for it before you open the door and whizz by the barista as you grab the cuppa with your name on it. Tomorrow, someone could hack your fridge to steal your identity or you might never find another job once your genetic profile has been uploaded into Monster.

No more is 19844 fiction. Fifty years ago, although horrified by the notion of being monitored constantly, we stood back and debated whether it would ever really happen. No more debate – the capacity exists. Now. Most of us are fortunate that such intel is not used against us. It’s only used to sell us things.

Issac Asimov wrote about robots5. While countless manufacturing jobs have been lost to automation, the real question is: how far it will go? Will robots replace teachers, lawyers, doctors, or spouses? This is about more than lost jobs, it’s about what it is to be human.

GATTACA6 (1997) was a movie about a young man who wanted to be an astronaut, but it wasn’t in his DNA, literally. The movie’s premise is that people’s occupations are determined by genetic profiling. In GATTACA, our hero fakes his genetic makeup to live his dream. Genetic profiling is close enough to reality that the Canadian government is working on genetic privacy legislation, while businesses that provide health insurance want to use genetic information to determine policy premiums.

Cory Doctorow, in Down and Out in the Magic Kingdom7, wrote about a system called Whuffie. The basic concept was that a score like karma, based on how many good things you did and how many people liked you, followed you around and determined your fate. How different is this from celebrity influencers on social media, who might have a more pervasive impact on medical products that knowledgeable medical professionals?

Countless scifi stories show people being identified by their fingerprints or retinal scan. How close is this to reality? Ask Bionym, a Canadian company that authenticates identity by heartbeat8.

Artificial intelligence is coming. In the classic scifi tale, 2001 Space Odyssey,9 an evil computer took over a spaceship because a human tried to shut it down. Watson, IBM’s super computer, knows more about medical advances10 than any of our physicians possibly could, and it won on Jeopardy!11 Meanwhile, Google can predict pancreatic cancer more efficiently than medical tests12, and Twitter can divine which movies will be hits before the box office opens to sell the first ticket to a showing13.

Business brings us new technology, whether we are ready or not. Realizing the potential consequences can’t be left to science fiction. We need to understand all the ethical, secondary and broader environment effects in real time, when the technology is in its infancy or sooner. Simultaneously, science fiction has moved on to deal with some of the most challenging social issues this world currently faces.

To understand technology, I abandon science fiction for business, but I embrace science fiction for wisdom to understand people.

——–

1I consider this the fundamental interconnectedness of all things, and of course credit Douglas Adams with bestowing on me an understanding of the universe.

2The experts claim that digital currencies are unhackable, but that just sounds to me like a giant invitational to hackers.

4The book by George Orwell, written in 1949.

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I was reading a story on the Internet, you’ll never believe what happened next…

Fake News.

Naively, I’d assumed the far-fetched stories I read on social media were either from well-meaning but misinformed parties or commercially motivated. The goal was either to provide information for the general good of society so they could avoid a certain product, or sell an alternative, by suggesting the product could wreck havoc with health, digestion, or the environment. The profit motivation might not be entirely separate from the first, altruistic one, if the originator of the story genuinely believes they have a product of benefit to the people.

At first glance, Fake News, a phenomena that has been spattered all over the media recently and ascribed such lofty importance as helping to determine the fate of a nation, didn’t appear to me to fit into either category, although it does belong in the same general area of misinformation in the popular press.

The tricky thing about Fake News, and other less-than-factual stories, is that they tend to look like real news. Misinformation gets mixed in with real news when people share on social media, and amplified when trending stories are promoted. Stories on the internet often appear in order of popularity, rather than sorted by the creator’s journalistic awards, years of establishment, or history of credibility.

To fit Fake News into the spectrum of internet misinformation, I speculated about the motivation of its makers. Leaving aside criminal intent1, why would anyone want to create truth-bending stories?

With real news, a journalist’s goal is to find the truth and enlighten readers. Is the goal of Fake News to make something up and see how many people can be confused? If it isn’t selling a product that’s the cure, a clearly responsible cleaning solution that will save the planet, or a secret, 50¢ remedy that your doctor don’t want you to know about, then what is the motivation for publishing nonsense stories?

Silly me. From what I read, Fake News makes money for its creators the old fashion way: by selling advertising on the basis of having lots of eyes on the website. A simple, old-fashion rule: big readership commands the highest price for third party advertising.

Fake News has spawned a lot of real media recently, on various themes, such as:

  • the potential far-reaching impacts’
  • that it’s nothing new – for example, supermarket-sold tabloids have been selling it for years’
  • how hard it is to identify – academic research shows people2 can’t tell the difference between advertisements and real news,
  • a plethora of advice on how to tell good information from bad.

Why would someone decide to create stories they know are false? Leaving aside those who do it because there’s no law against it and it’s a source of advertising revenue (of which I imagine there are some), and those who do it to sell other things, what motivates a person to provide pure Fake News?

It’s unlikely to be confusion about what constitutes fiction. We humans have been creating fiction for a long time, sometimes on purpose and sometimes through the process of many, many retellings of the same tale over the centuries. Various perspectives suggest fiction originated in ancient Greece, pre-modern era China, or medieval England.

Is Fake News satire gone horribly wrong? Satire, like fiction, is a form of entertainment, which often has an embedded educational element. Satire exaggerates aspects of a situation to amuse and provide commentary. With either fiction or satire, I can imagine people getting carried away, pushing the boundaries of truth for the heady praise of an audience.

Are Fake News purveyors evil pranksters, trying to share a good laugh at the gullible with the not-so-gullible? In a deeply twisted way, this explanation could be seen as simple business, because it provides a product for a niche market. Could Fake News be viewed as a business model for satisfying the in-crowd, providing the elitism that comes from getting the joke over those who didn’t?

There is also the possibility of power or fame as motivation for disseminating Fake News. The equalizing force of the internet, where all stories are presented on the same platforms, gives every writer the potential to influence millions. Imagine the thrill of having your story go viral. This, after all, is the goal of most writers – to have their material read.

It seems to me Fake News is like any other form of misinformation on the internet. It’s there because there’s money to be made and fame to be gained. Is it more harmful than stories from misinformed but thoughtful champions of their cause or the snake-oil hucksters selling products on the free market? The consequences in all cases range from harmless to dire.

One of my mother’s axioms rings in my ears. ‘Keep your wits about you’, she’d say, regardless of whether I was on my way to a foreign country or doing a homework assignment. The words haunt me, in a comforting way.

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1While criminal motivations are possible, I’ll leave that area to the law enforcement experts.

2 These studies relate to youngish people, but I wouldn’t be surprised if the findings extend to all ages.

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Competitive Advantage or Competitive Advantage? Biology and Business.

As a scientist who specializes in business strategy, competitive advantage means two things to me: how to succeed in business and how biological species evolve. I’m enjoying the irony that the goal of capitalist pursuits might be mistaken for a fundamental, back-to-nature, biological process.

We value nature with an instinctive appreciation that it sustains us. But that isn’t quite right. All of earth’s creatures are part of a massively interwoven dynamic equilibrium. Birds eat fruit and poop out the seeds at a distant location, broadening the plant’s horizons. Carpenter ants chew up decaying wood, hastening it’s transition into compost allowing new vegetation can grow. Humans exhale carbon dioxide, feeding the growth of flowers, from which bees collect pollen and make honey – food for bears. I could go on about who eats who, excretes what, or creates habitats where. Nature isn’t there to support us, we are part of it.

Like capitalism, nature isn’t pretty all the time, as any feast by seagulls, crows or other carrion fowl devouring road kill demonstrates. Less attractive still are the squished rabbits, skunks and squirrels decomposing by the action of insects and bacteria. All natural, with the smell to prove it.

Natural selection, the survival of those within a species with a competitive advantage, is even less attractive. It leaves behind those less capable of dealing with changes in the environment. Just like business. If a business comes along with a better way of providing music to people (eg. iTunes), other forms of music delivery (tapes, records or CDs) die.

Competitive advantage in a business only works because it’s fulfilling needs. Sounds humanitarian, doesn’t it? Cars displaced horses and buggies was because they got people where they want to go, faster, and more comfortably. Lives were saved because the sick got faster medical care. A hundred years ago, Ford had a competitive advantage because they invented a way to make affordable, convenient transportation. Today, business models like Uber and Zipcar have a competitive advantage because they provide what people want (getting from here to there) faster and cheaper. Uber provides spontaneous, on-demand transportation. Zipcar replaces the need for car ownership, without taking away access to the car.

Successful businesses thrive because they sell something people want. Individuals in a species survive because they are better able to adapt to changes in the environment. A central premise in strategic management is that a business’s ability to sustain competitive advantage depends on how it adapts to changes in its environment. Similarly, the members of a species that survive, and repopulate the species, are those best able to adapt to the environment.

It’s harder to see examples of biological selection because they happen on a longer time frame than it takes Netflix to make Blockbuster’s video rental irrelevant.

In biology, we can observe a trait becoming more prevalent. For example, some humans, but not all1, are able to digest milk after toddlerhood, which relates to the cultivation of cows and production of milk, cheese and recently, ice cream2. It’s easy to imagine that thousands of years ago, people who were able to metabolize milk products would have a survival advantage in harsh times, as would their children. If we continue dairy farming, in a few millennia maybe all people will be able to digest milk as adults.

My favourite example of visible evolution and survival of the fittest is the moths3 whose dominant colour evolved from white-ish to grey-ish as the trees they rested on became soot-covered from the industrial revolution. Before industrialization, the dominant moth colour was light and there were few dark ones. Birds had a harder time spotting the light-coloured ones, so they were less likely to be eaten when they rested on trees with light-coloured trucks. As the trunks darkened, grey moths had the camouflage advantage, survived, and now represent the majority of the population.

The difference between evolving businesses and evolving species is active decision making. The phrase ‘survival of the fittest’ conjures up visions of death matches in Thunderdome4 where opponents rely on their smarts and resources to outwit their competition. This is kinda true in business. But not even slightly what happens in biology.

Strategic management dictates providing a superior product compared to competitors, whether it’s cheaper, has more features, safer, or more durable. Although it sounds contradictory, in biology, survival of the fittest tends to be an accidental thing. Businesses plan to outdo the competition, which Walmart appears to be doing in grocery retailing5. On the other hand, bacteria that are resistant to common antibiotics are becoming more prevalent. This isn’t because the bacteria have formed a consortium to determine defence tactics against humans. Those that aren’t resistant are killed off. It’s a simple accident of genetics. Those that have genes that confer drug resistance survive. They are the fittest in the environment that bacteria now inhabit.

Businesses can manoeuvre, change their strategy, hire new people, create different distribution and supply partnerships. Species, faced with a new force in their environment, must do the best with the genetics they have. Perhaps some day we will engineer ourselves in real time, becoming more business-like in our approach to natural selection. Would that be a bad thing, if we were fulfilling our needs?

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1http://evolution.berkeley.edu/evolibrary/news/070401_lactose

2Ice cream also required the invention of the refridgeration, which caused the demise of the ice industry.

3for details, see Wikipedia: https://en.wikipedia.org/wiki/Peppered_moth_evolution

4in case my cultural references are a bit dated, Thunderdome was glorified in MadMax 3, where combatants did anything and everything to win against their opponents https://en.wikipedia.org/wiki/Mad_Max_Beyond_Thunderdome

5http://www.cbc.ca/news/business/walmart-grocery-store-1.3717480

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Stop Helping, It’s not Helpful.

There is a fine art to understanding how, if, and when a customer wants to be helped. We’ve all experienced it: the difference between the poorly timed, inane, nagging questions and a salesperson who comes to your side just as a question about a product forms in your mind, adds insight to your shopping quest, and has you smiling at the check-out desk. Or the professional who distinguishes between when you’re in a hurry to find one, specific thing, vs. a leisurely browse that might see you buy an entire cartload of items.

The internet has taken the challenge of good customer service to a whole new level. It’s making me crazy. Why? Because pop-ups. There are many fine examples of using the internet to deliver better information about products, and ways to make products more accessible, both financially and physically. However, more thought could go into the implementation of some web browser popups.

Here’s a list of various pop-ups that miss the mark, at least for me:

  • Offering your newsletter before the site has even fully loaded. I don’t know who you are, what you do, or if I’ve clicked on a link by accident. So no, I don’t want your newsletter. Ditto alerts, updates and notifications. If you waited a bit, I’d be more likely to say yes. So wait a bit. In person, this would equate to a person with a clip board, standing at the store entrance, demanding ‘Do you like our store?’
  • Trigger happy sidebar ads, especially ones that scroll down the page with you. If I I’m interested in what you are selling, I’ll click on it. If I click by accident because of poor page design, I will hate your company for the rest of my life. It’s like a sales person holding up jackets when you’re browsing shoes and repeating: “How about this?” “How ’bout this?” “How bout this?” “How ’bout tis?”
  • Chat with an associate before I’ve even read a sentence. Put the dialog box away until an appropriate time to suggest it. Yes, it’s great you have people or bots to answer questions, but why do you have a website in the first place? So people can read about your company/product. This is especially true for logging into email and being offered chat with my friends. If I wanted to chat, I’d open a chat app. I’ve opened an email app, so guess what I want to do?
  • Why are the only two choices for getting rid of an ad that I don’t want to see: it covers the page1, or, it’s offensive? I have reasons for not wanting to see the ad. Maybe it reminds me of my ex-husband or dearly departed pet. Do you really want to push that negative association on me, so I can forever be repulsed by whatever is being promoted?
  • I don’t want extra windows to pop open with suggestions for helpful things like saving my passwords, adding people to my contacts, creating events in my calendar, or downloading an app to make what I’m doing easier2. It would be easier if I wasn’t constantly interrupted with popups trying to do things other than the one I’m trying to do. This is like trying to buy milk and bread while an over-zealous salesperson offers to determine my shoe size, the colour of my aura, or what my family history reveals about the perfect pet for me.
  • Requiring sign-in three screens into a site. There should be a flag (maybe like the toxic waste symbol) for sites that require creating an account to access the info they’re offering. Spending time on a landing page to get excited enough about the content to ‘click here to download’, only to find out that you need to surrender enough personal information for military clearance, is poor communication. Facebook and LinkedIn landing pages make it very clear that you are going nowhere without an account. It’s like getting to the check out at a store with some fabulous finds and discovering that the marked prices are only available to members. Who have signed up. With their personal information.
  • There should be a special place in hell for ads with a hard to find, or absent, close window ‘X’. This is the equivalent of a salesperson who doesn’t understand ‘I’m just looking’ as the signal to GO AWAY but instead follows you around the store, quipping useless information with each item you look at, oblivious to each new sneer.

Maybe everyone except me else loves pop-ups because they provide useful information. Most of us have things to do and don’t want extraneous pop-ups filling out lives with the need to swath though screens, like an explorer with a scythe in the jungle, to see what we came to see.

I might like pop-ups better if they added value. I am curious to know what conclusions fancy algorithms draw from my various searches and posts, akin to the fascination my rational self has with having my fortune read. A clever observer of people can conjure an accurate reading by observing and responding to their subject’s cues.

Know your client. In the modern era, that has to be done without invading privacy, which is how any good human salesperson has always done it – respecting the client’s preferences. The challenge is doing the same online. I’m sure someone or something will figure it out. Soon. Please.

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1I’m probably being too honest because I won’t click on ‘it covers the page’ unless it covers the page. It only covers a third or a quarter of the page, so I don’t click.

2I realize this may not be the fault of the designer of the website I’m perusing. It’s the helpful operating system on my device. Still, back off.

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Evolving with Technology, or Is Fresh Air Good for You?

The perfect house: energy efficient, climate-controlled, with sweet filtered air inside. Want one? I don’t. To me, healthy living means opening a window to change the temperature in the house and rejoice in what the environment presents1.

I’m an environmental pig, living in a house designed over a century ago, lacking in the latest energy efficient technology. Instead, I have trees. Trees that shade my home and prevent the sun from beating extra kilojoules of energy, as heat, into my rooms. I have primitive geothermal cooling – an unfinished basement that breathes coolness into my main floor. My grandmother had something called a ‘root cellar’. A root cellar is on the cool side of the house (NE), in an area of the basement surrounded on four of its six sides by earth (top, bottom, north and east walls), and provides sufficient refridgeration to preserve carrots, potatoes and turnips.

Today’s ultimate ergonomic home, controlled with energy saving algorithms, has constant temperature regulation, purified air, and is tightly sealed from the outdoors. This provides cost effective heating and cooling2, and optimum air flow to prevent the growth of moulds and the like, with filters to cleanse contaminant particles from the air.

treesSounds great, but I don’t like it. Imagine instead opening a window to the heavenly smell of a summer rain, or when the roses are in bloom, or if the grass has just been cut. Wake in the morning to the sounds of the birds peeping and trilling through your open windows. Feel the caress of a breeze, floating in with the rhythimic chirp of the crickets on a hot summer night. Man, it’s good.

Which is better: the ecological, economical, sealed house, separating us from the nasty environment bent on messing with our equilibrium, or fresh air? Long ago, doctors prescribed fresh air to cure all kinds of ailments, obtained by sitting seaside as ocean gales hurled past. Today, we have polluted air and climate change that superheats and supercools our environment. We also seem to have heighened levels of environmental sensitivity, making many of us retreat into our climate-controlled isolation units.

I think there’s an instinctive attraction to fresh air, perhaps the converse of our repulsion for things that smell of bacteria, yeast or other microorganisms associated with death, disease and decay. When we smell clean water, or air scented with healthy growing things, we know there’s sustaining substances for us. The reek of animal waste makes us recoil, which is surely a good survival instinct, allowing us to avoid traipsing into the bear’s or lion’s den.

Ancient history? Do our instincts lag behind what’s useful in the modern world? I went looking to see if fresh air is still good for us. The first web search turned up organizations confirming fresh air was good for the soul. It cleanses, reduces stress, improves digestion, boosts the immune system and a number of general statements of limited substance. People believe that fresh air is good for us, perhaps based on how good it feels, but how about proof?

Science, where are you? Science says there are benefits to feeling as good as fresh air can make us feel. Fair enough.

One interesting study3 measured ventillation in 28 grade schools in California and compared it to sick days taken by students. It found the higher the rate of removal of CO2, the fewer sick days. This cleansing of the air, associated with less illness, was higher in classrooms with open windows than air conditioning. But that might just mean that traditional air conditioning isn’t very good at air exchange.

What is fresh air, exactly? Anyone who’s familiar with farm country, a bastion of wholesomeness, knows it often smells unpleasantly of manure. Different people might define fresh air as air that’s:

  • scented with pleasant things, like apple pie, or the sea,
  • has less CO2 and more O2,
  • low in irritants, or infectious agents, or
  • a comfortable temperature.

Googling ‘allergen free air’ is amusing. The first nine hits are businesses offering sources of air treatment, and the last one is for chimney cleaning4.

On Google Scholar, I found specific, detailed studies, such as:

  • dust-free pillow covers reduce allergic symptoms in a group of 30 kids,
  • Hepa filters decreased cat dander but did nothing for asthma symptoms in a handful of people,
  • fungus is higher inside than out in the winter in the US midwest.

This, of course, is the point. Science is very specific because sometimes it matters very much if you take one acetaminophen capsule today or one acetaminophen capsule per day, so we shouldn’t expect it to provide pronouncements on something as general as fresh air.

The US EPA (Environmental Protection Agency) defines six things5 as hazardous to human health in air (at sufficient concentrations), all based on full arsenals of scientific research. Some of these harmful things are not smellable when you open the window after a summer rain. But I can’t accept that it’s better for people to stay inside a sealed building, even if it has perfect air quality.

Are my instincts betraying me, telling me outside is good? Are they antiquated notions, left over from a time when there was no pollution, climate change or crazy, invisible things in the environment that could harm me?

If my fresh air instincts give me a survival advantage, turning my yearning to spend time outside to increased health and longevity, then they are good instincts. But if those who stay inside are better off, don’t contract as many diseases because they are protected by their controlled environment, then my instincts will fade from the human repetoire. My line will die out while the earth is populated by the people who stay inside.

I don’t know the answer to who will win this evolutionary battle of survival strategies and it will take centuries or longer before anyone knows. The question is whether they will be living in a sealed, plastic dome or in the forest alongside the deer, mushrooms, and snails.

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1 At least for half of the year, not when central heating is doing it’s best to keep the indoor temperature above 65oF/18oC, then I’m all about man-made heat.

2 I am told that it’s most efficient to control the temperature 7×24, rather than adjust it at will, as keeping the temperature constant is less energy intensive than sudden changes.

3 Mendell, M. J., Eliseeva, E. A., Davies, M. M., Spears, M., Lobscheid, A., Fisk, W. J., Apte, M. G. (2103) Association of classroom ventilation with reduced illness absence: a prospective study in California elementary schools. Indoor Air v23(6) doi10.1111/ina.12042 retrieved from http://onlinelibrary.wiley.com/doi/10.1111/ina.12042/abstract

4 Probably because I have a wood burning fireplace and was looking for someone to clean it recently, but an admirable example of how sweet the smell of something (burning hardwood) can be but how unsure I am that it’s healthy

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